Career and Technical Education
Last modified: 7/29/2009 10:49:46 AM
Marketing Management - Students will be able to develop marketing plans by analyzing customer needs and the market environment. They will learn advertising and promotion planning; as well as how to distribute products and conduct marketing research. Managerial skills will be acquired and implemented, in many cases through the operation of a school store. Work-based learning is a significant component of this program. Marketing students will also acquire valuable leadership skills through their participation in DECA, an association of marketing students. Students may enter the career areas of advertising, sales, marketing research, management training or the more current field of e-business. They will be prepared to continue their education at a post-secondary institution. The majority of students will earn credit toward a post-secondary degree while in their completer program. Students can take a CLEP exam to earn college credit.
High Schools: Laurel, Oxon Hill
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